Our jewelry collections: the Families
Since 2000, under the leadership of Heleen Bron, we’ve launched a series of collections that remain both distinctive and timeless.
As a true family business, we’ve divided our collections into 'families'. With names like Catch, Confetti, and Joy, each family has its own signature style. And yet — in true Bron fashion — all pieces are designed to be mixed, matched, and worn together effortlessly.
SUSHI - 2000
Round or oval gemstones wrapped in solid gold
Inspired by the shapes of Japan’s favorite dish
Design feature: broad outer ring of gold, diamonds or colorful gems
LUX - 2000
Luxury basics - the backbone of every personal collection
Inspired by the spirit of effortless luxury
Design feature: No-frills simplicity
STAX - 2000
Simple, stackable rings in plain gold or with diamonds and gems
Inspired by a desire to ‘stack to the max’
Design feature: simple rounded forms, smooth to the touch
PHLOX - 2001
Classical jewels in breathtaking colors
Inspired by phlox flowers that bloom all summer long
Design feature: a facetted cut for irresistible sparkle
SPRITE - 2005
Cupcakes of gold
Inspired by the classical halo ring
Design feature: golden prongs cradling the gem like leaves around a flower
REFLEX - 2008
Super-flexible bracelets, easy on, easy off
Inspired by ‘bracelet love’ - the more, the merrier
Design feature: rounded beads of many different sizes
STARDUST - 2009
The magical glitter of tiny gems
Inspired by the twinkle of a starlit sky
Design feature: high-quality pavé
CATCH - 2009
The ‘best catch’ for every collection
Inspired by the many ways to craft a jewel - in different colors and cuts
Design feature: 4 little ‘claws’ holding the stone. Minimal setting for maximum gem
CONFETTI - 2010
Jewels for happy moments
Inspired by confetti – colorful paper snippets bringing lots of luck
Design feature: rainbow combinations of sapphires and diamonds
JOY - 2011
For life’s major milestones, sealed with a kiss
Inspired by the joy of life
Design feature: x-shaped ‘kisses’ of gold, diamonds or colored gems
TOUJOURS AJOUR - 2015
Design icon full of intricate details, texture and depth
Inspired by the romantic forged-iron balconies of Paris
Design feature: the unmistakeable Ajour motif
SOLAR - 2016
Statement wear
Inspired by the glow of planets floating in the galaxy
Design feature: solid outer rings with golden grooves or gemstones
CLASSICO - 2017
A touch of Venetian flair
Inspired by traditional Italian craftsmanship
Design feature: thick golden chains
MIRA MIRA - 2018
Shimmering beauty
Inspired by the stained-glass windows of the Marrakesh medina
Design feature: a masterful briolette cut
POPPY - 2023
The charm of floral jewels
Inspired by the poppy flower, symbol of freedom and strength
Design feature: perfect petals with a gemstone heart
