25 Years of Bron Fine Dutch Jewelry
Our love for gemstones dates back to 1888, when the first generation of the Bron family discovered goldsmithing, began trading gemstones, and advised local jewelers on their designs. This deep-rooted passion for fine jewelry has only grown stronger over the years.
In 2000, Heleen Bron officially launched Bron Fine Dutch Jewelry, a brand distinguished by its vibrant gemstones and timeless designs that blend tradition with modern craftsmanship. Now, in 2025, we proudly celebrate 25 years of Bron, a milestone we are excited to share with you as we reflect on the special moments of our journey.
A captivating journey through the world of jewelry
1888
Grandfather Ruurd Bron leaves rural Friesland to pursue his dream of becoming a goldsmith. In Schoonhoven, Netherlands’ ‘silver city’ and capital of the Dutch jewelry trade, he learns the ropes from his father-in-law at Itenhoven Goldsmiths.
I912
R. Bron Gold & Silver Trade registers with the Chamber of Commerce, Gouda. The business focuses on jewelry matching the folkloristic costumes of the Dutch provinces Holland and Zeeland.
1946
Willem Bron forgoes his dream of becoming a teacher. Having lost his elder brothers in WW2, he takes over the company.
Growth & new generations: The evolution of Bron
1964
Bron moves in to Korte Dijk 9, Schoonhoven: a former branch of the Amsterdam-Rotterdam Bank. Our main office is still here today.
1970
Ruurd Bron enters the company and expands the import of Italian and German jewelry into the Dutch market.
1980
Heleen Bron joins the company as a buyer, and soon develops a keen eye for beauty, great design and high-quality materials.
The birth of Bron Jewelry
2000
Ruurd hands over to his younger sister, Heleen. She is determined to design her own collection: colorful gemstone designs handcrafted in The Netherlands. The eponymous brand Bron is born!
2005
Bron Boutique opens in the imposing surroundings of Het Arsenaal, Naarden-Vesting, 20 minutes east of Amsterdam.
2009
The Bron collection switches from 14 to 18 carat gold, as it remains today.
Bron expands into new markets
2011
Hans van Willige joins Heleen as an equal partner in the company. Collections get their appealing names, and Bron sets off on its marketing journey.
2014
Under the leadership of Stephanie Ullrich, Bron enters the German market and exhibits at the Inhorgenta trade show, Munich.
2016
Bron’s fi rst-ever brand book enchants the market with its spirit of Eff ortless Luxury.
A sustainable future for Bron
2020
Our sustainable ‘Future Atelier’ is opened in Schoonhoven.
2023
Our ‘Glass Atelier’ opens in Bron Boutique, Naarden, and consumers see how their favorite jewels come to life.
2024
Bron Boutique Rotterdam opens. Our enchanting jewelry journey continues …
25 Years Young!
And we’re celebrating with Bronissimo—our 2025 annual theme and collection, bursting with color, stunning tourmalines, and inspiring new designs.
Every day, we pour our passion into surprising our customers and delivering the best service and quality. We’re proud of everything we’ve accomplished and look forward with excitement to the next chapters of our journey!
