Bron appetit

Welcome to the beautiful and colorful world of Bron Jewelry! Over the years, we have taken small, well-considered steps to gradually build our brand and business. Our strategy is largely fuelled by intuition as we strive to maintain a human scale and personal dimension in our business.

XX years young

While we focus on the here and now and shape our future direction, we are undeniably proud of our heritage. More than 100 years ago, our company was founded in Schoonhoven by grandfather Bron. In the attic of our office, we still have a special place for his antique jewelry trunk.  

In 2001, Heleen took the bold decision to replace the international wholesale business, start her own collection and produce in the Netherlands. She also decided to use her family name for the new collection and so, the Bron brand was born! Ten years later, following careers at McKinsey and Nike, Hans stepped on board, transforming Bron into the compelling brand it is today.


Bron is madly in love with gemstones! The huge variety and appeal of their colors, shapes and cuts make them simply irresistible.  

Each and every Bron stone is hand-picked: from a worldwide offering, our gemmologists select only the greatest beauties. They evaluate gems with knowledge, experience, and enthusiasm, always keeping the “Bron perception of beauty” in mind. 

For us, a gem must somehow be “alive” and have its own personality. Small inclusions, for example, simply add to their character and fascination.

Discover our gems

In-house atelier

The vast majority of our collection is designed and manufactured in Schoonhoven. Producing locally makes us fast and flexible, and allows us to cater to the special needs of our customers. In addition, we support the goldsmith trade in the Netherlands by uniting experienced craftsmen and women with the next generation of goldsmiths and gemstone setters. 

In 2020, we expanded our atelier. Combining traditional manufacturing techniques with state-of-the-art, sustainable technology, we made it future-proof for decades to come.  

Dutch craftsmanship

Family values

To us, the concept of family is so fundamental that we even name our collections 'families'. As in any tribe, each of them has their own personality and a name that reflects their individual style. Be it Catch, Confetti or Joy, each family has a signature design and its own particular aura. 

Yet all Bron families share the same DNA. They complement each other perfectly, and are easy to combine. Striking a balance between luxury and lifestyle, our jewelry is perfect for any occasion, not just the special ones.

The X-factor

The X-factor

Our mission is to delight our customers with gorgeous jewelry and outstanding service. This requires a team that enjoys building a close connection with retailers and consumers alike. It’s an attitude we lovingly call the 'X factor'. We see it engrained in all our team members – from the Bron Boutique to the mailroom. 

In 2021, we celebrate our 20th anniversary. A good reason to double our efforts and turn the X into an XX-factor. 


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