The word diamond comes from the ancient Greek “Adamas”, meaning invincible. The term refers to the indestructible nature of the soul, but also to the hardest material known to man at that time. In Egypt, Greece and ancient Rome, the stone was considered unbreakable, and was compared to the tears of the Gods or twinkling stars. Its rareness, transparency and hardness earned the diamond its status as the most beautiful, most precious gemstone in the world. White diamonds are universally adored, but the gem comes in other interesting colors, too. Due to their warm glow and subtle shades, we use many champagne and blue diamonds in our collections.

A piece of eternity

A piece of eternity

Natural diamonds were formed billions of years ago under great pressure and extreme temperatures. They have been mined since 800 BC and, as far as we know, the oldest diamond mines in the world are located in Golkonda, India. To this day, diamonds fascinate us with their enchanting beauty. As a symbol of eternal love, they represent a unique bond between two people. As early as 1477, Archduke Maximilian of Austria gave a diamond ring to Mary of Burgundy as a token of his love. She wore it on her middle finger, through which, according to Egyptian tradition, the Vena Amoris or “vein of love” runs. The very first engagement ring was born.


In 1919, Antwerp diamond dealer Marcel Tolkowsky calculated the ideal cut for diamonds: the brilliant. This is a mathematically determined cut, resulting in an optimum refraction of light for maximum brilliance, color and fire. More than a century later, a better cutting method has yet been found.

On the Mohs scale, the hardness of diamond is 10, while its density is approximately 3.5. 
Each stone is characterized by the so-called Four C's: "Carat" for its weight, "Color" for its color, "Clarity" for its purity, and "Cut" for its cut.

A girl's best friend!

Our Stardust and Joy families glitter irresistibly with white, champagne and, sometimes, blue diamonds. Both collections consist of brilliantly cut stones of excellent quality, and with a special fairytale sparkle. Bron jewels with diamonds are often used to mark life's major milestones. Diamonds are indeed a girl’s best friend!



These days, diamonds are mainly found in Australia, Botswana, South Africa, Namibia, Congo, Russia and Canada. We source our diamonds exclusively from certified suppliers who meet the high standards of the Responsible Jewellery Council, RJC.


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