As the story goes, Saint Valentine used to wear a ring with a fabulous, deep purple Amethyst. Ever since, this gemstone is a Valentines Day gift favorite. Not quite by accident, amethyst is the birthstone for February.

Color range

Amethyst is a popular, purple gemstone with color variations running from pale violet to deep purple. The most exclusive color is a reddish purple hue. Similar to ‘turqoise’, the word ‘amethyst’ refers to the gemstone as well as the color.


Amethyst is a relatively hard gemstone and therefore well suited for our rings, earrings, pendants, and bracelets. At Bron, we prefer amethysts in a medium purple color – not too pale and definitely not too eggplant dark. Amethyst shines in different cuts: faceted, cabochon, random or checkboard.

Mohs scale of mineral hardness: 7 (diamond = 10)

Walk in the Park

Inspired by the early crocuses popping up in the park, we launched a spring collection a couple of years ago with amethyst playing the main part. The early and vibrant purple offered a cheerful contrast with the fresh greens of Aventurine, Chrysoprase, and Tourmaline.


Amethyst belongs to the quartz family and is found in geodes in sedimentary and volcanic rock. A geode is a hollow rock in which crystals are formed during a million year process. Amethyst is found in Brasil, Uruguay, Rusia (Oeral), Madagascar and Zambia.

Jewelry with Amethyst


Finding the right Bron jewel

Bron offers a huge array of gemstone types and shades, as well as many varied designs – almost all of which come in three colors of rose, white and yellow gold. Since our choice of products is endless, this website can only present a certain part of our collection.

You have a particular gem with a certain design in mind? We invite you to visit your local Bron jeweler. They offer great advice on all combinations possible.


Appointment Bron Boutique

In the Bron Boutique we will help you find a jewel that really suits you and accentuates your personality. Only when you are happy and satisfied, we are.

Make an appointment

0031 (0) 35 678 1592


Kooltjesbuurt 1
1411 RZ Naarden Vesting


Opening hours

Tuesday - Friday: 10.30 - 17.00
Saturday: 10:30 - 16.30